Social Media Strategy

Our Services

Tone of Voice

Includes discovery session, tone audit (if existing), voice development framework, live walkthrough, and application examples (e.g., posts, bio, brand intro).

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Social Media Strategy

Includes full audience mapping, platform strategy, content themes, frequency planning, competitor review, and actionable playbook.
Add-ons: content calendar build, team workshop delivery.

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Ghostwriting

Includes 4 posts/month for one platform (usually LinkedIn), written in your voice, using insight-led content formats.
Add-ons: additional posts, newsletter support, or multi-channel ghostwriting.

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Audience Mapping

Includes qualitative insight, persona development, platform behaviour overview, language analysis, and targeting recommendations.
→ Delivered as a visual report and working doc for internal/agency use.

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Platform Execution

Includes planning, formatting, and scheduling across 1–2 platforms using client-provided or ghostwritten content.
Optional: full asset creation (graphics/video) priced separately or as a package.

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Content Day

Half-day planning, one full filming/shoot day, and delivery of 10–15 pieces of edited content (mix of short-form video, stills, and captions).
Add-ons: multiple location shoots, talent, or voiceover.

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Personal Branding

Profile overhaul, rewritten headline and bio, brand-aligned tone, and 3x ghostwritten intro posts to relaunch the new profile.
Add-on: 1-month ghostwriting support

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Consults

Strategic thinking on tap. Use for clarity calls, messaging help, campaign direction, or when you're stuck between 3 paths and need someone to call bullshit (gently).
Blocks available on retainer

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